Why did I decide to set up a quiz?
Back in September 2018, I attended a fantastic marketing conference from Watertight Marketing. I’d been struggling to work out where to start with my marketing and it was all becoming very overwhelming, and I needed help. Before the conference, we were sent a link to a quiz, which helped us identify which were the weak areas of our marketing strategy and what we should focus on – and in what order. This was just what I needed. It was really helpful and set me in the right direction.
One area that the quiz helped me identify was that I had ‘No Gateway’ – meaning that people who were not already clients did not have an easy way to access my services and see how we could help them, without contacting us. I set about improving my website, but also started thinking about how a quiz might work.
One of the greatest perks of quizzes is building your email list, but the most difficult part of creating a quiz is the actual content within it – the title, the questions, the outcomes, the opt-in form and of course finding a good system to build it in! Whilst researching the options, I came across Interact and there my research stopped.
How easy is it to set up a quiz?
I arranged a call with Jessmyn who talked me through the quiz, with a virtual tour, and it was clear how much thought that had put into designing the quizzes and making them as easy as possible to create. They have a drag and drop interface and a TONNE of templates to get you going that are fully editable (unlike some that I’d looked into).
BUT despite how easy it looked, it still took me a while to sit down and create my quiz – why?
Well firstly, I didn’t know what to base it around, and I’d got it into my head that I needed to work out a scoring system and I just could not get my head around it. Following the marketing conference, I’d been working on creating case studies for my website and had been posting daily on LinkedIn with ideas on the type of tasks that we could help people with. The LinkedIn posts had been really well received so from this I created a document ’30 ways to use a virtual assistant’ which you can download here. It was only when I talked it through with my husband that he suggested I base it around the case studies and the 30 ways document, and then I was off!
I decided that my quiz would help people work out what type of support could help them. The templates available are sorted by business category so I opted for ‘Business’ and a ‘Personality’ style quiz as I felt that would be easiest to adapt to the style I had in mind.
The questions were all based around the types of tasks that business owners undertake in a typical day, and how much of them they were doing themselves, and how their workload impacted on their personal lives.
The result was so quick to produce and I am so pleased with it, that I’m already thinking about what I could do next!
If you think Interact Quizzes could help your business, click this link to find out more.
To take the quiz, click here.
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