Re-branding Journey – Part 1
When I started working on my business planning for 2017, one area of focus was my two-year business anniversary which was coming up in October. I was keen to mark the milestone and had been thinking about rebranding. Being super organised, I diarised to spend time thinking about this from June, as I knew it would be a long journey. I wasn’t sure whether I wanted a complete change of business name and branding or maybe just one or the other.
Later in the year, I went out to my social networks, friends and family to get their feedback on my business name and logo and whether as my business grows, they thought I should change it. I asked people to be honest and some certainly didn’t hang back. Some said I should keep my name, others said I should move away from it. Some loved my business colours and logo, others didn’t get it.
“Some loved my business colours and logo, others didn’t get it”
Ultimately, it was my decision, but it’s good to get opinions – although the ones which were most important to me were from those who knew me well and also those who were my target clients.
Decision made, the next step was to find people to work with the me on the project. I have been recently working with a fantastic business coach and already had clarity on the people I wanted to reach through the new branding. Next, I wanted someone who would guide me through the whole process of rebranding, even if at the end of the journey I decided to leave things as they were, which I knew was a possibility.
Some time ago, Kim Glover who runs the Exeter PA Network had enlisted my help to find some speakers for her next event, which was to be themed around personal branding, and after a little research I came across Jonathan Alder of Alder & Alder. Jonathan came to our meeting and did a great session on personal branding and perception, a lot of which stayed with me – and so Jonathan was my first choice to work with on this, and thankfully he agreed to help me.
I then looked to engage a photographer as I decided that I wanted some real photos on my website, rather than the stock photos that I currently use. For this I went out to my good friend Twitter and on one of the twitter hours that I take part in regularly came across Will Reddaway. Having met Will and seen some of his work, we have arranged to have a photoshoot next week in a few locations in the city. Not a fan of having my photo taken, it will be an interesting day to say the least.
Things will be moving along at quite a pace over the next few weeks, so keep checking back to hear how my rebranding journey is progressing.
Have you rebranded your business? Did it have the desired effect? I’d love to hear your stories.
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