Re-branding Journey – Part 2
In my last post I wrote about how I started my re-branding process and am pleased to say that things are progressing nicely.
However, the night before I was scheduled to meet with my photographer, Will, and head over to the location we had chosen for the photos, the venue advised that they were unable to help out after all. That evening I met with my business coach, and Lucy suggested that the venue I had chosen did not fit in with my new brand image, and maybe that it was a blessing in disguise that they could not help – and she was absolutely right. She made a few suggestions of where I should be holding the shoot and the next morning I spent half an hour ringing around before Will arrived. It was hubby who suggested the venue that we actually used, it fit perfectly with the brief and is run by a good friend of ours, and lucky she said yes!
“Anyone that knows me, knows how much I dislike having my photo taken”
Now anyone that knows me, knows how much I dislike having my photo taken and I must admit I was slightly anxious about the shoot, but Will arrived and instantly put me at ease. We started with some head shots at home and then headed out to the venue, where we whizzed through the list of photos that needed to be done and it was a lot easier than I had expected! The photos that I have seen on the camera look fantastic and I am really looking forward to seeing the end result in a week or so.
I’ve also had a call from Jonathan who is designing the new brand and logo and have a meeting set up with him for next week, so really excited to see what he has come up with from our conversations.
Things are moving along really well and everything is on schedule. Next stage is approval of the branding and photos and then over to my website designer Ben to start working on that. I also need to look at social media and the planning around that and the launch itself.
Keep on reading to see how things progress!
Rebranding – guest blog from Alder & Alder
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